Author: Killian, Dr Sheila
Number Of Pages: 172
Release Date: 01-06-2012
Details: CORPORATE SOCIAL RESPONSIBILITY (CSR) is the subject of widespread debate, which tends to centre on its integrity. Are the initiatives 'genuine', or are they motivated by a firm's desire to enhance its reputation? Does it matter what the motivation is, as long as some improvements are made? In Corporate Social Responsibility: A Guide, with Irish Experiences, Sheila Killian asks:What exactly is CSR?Is it donating the company's money and time to charity in a sort of conspicuous altruism, or is it about doing the basic things well?What are the areas of concern: the environment, product safety, etc.?Are firms responsible for their supply chain?And how can the message best be communicated to a cynical world?This book addresses these questions in two ways. Part I comprises eight chapters covering the theory and practice of CSR. It presents the definitions and origins of CSR, the main formal and informal drivers of the practice and a comprehensive taxonomy of the areas of concern to a modern firm, including the supply chain. Part II then relates the experiences of eight Irish organisations, from different sectors, in implementing a CSR strategy.
UPC: 9781907214639
Languages: English
Binding: Paperback
Item Condition: New