Author: Shaw, Colin
Brand: MACMILLAN
Edition: 2002
Format: Illustrated
Number Of Pages: 240
PartNumber: 43187-11961
Release Date: 13-09-2002
Details: This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
EAN: 9780333990131
Model: 43187-11961
Languages: English
Binding: hardcover
Item Condition: New