Author: Tapscott, Don
Edition: New
Number Of Pages: 368
Release Date: 16-05-1997
Details: Product Description This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the baby boomersÕ passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Tapscott shows how children, empowered by new technology, are taking the reigns from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and their parents will find both fascinating and instructive. Synopsis This work reveals how the new technology and business strategies have transformed not only business processes, but also the way products and services are created and marketed, the structure and goals of the enterprise, the dynamics of competition, and all the rules for business success. From the Back Cover Praise for The Digital Economy: "The new economy is all about competing for the future. . .the ability to transform businesses into new entities that yesterday couldn't be imagined and that the day after tomorrow may be obsolete. If thoughts like that scare you, then The Digital Economy should be on your 'must read' listThe Wall Street Journal "Cyberguru to numerous Fortune 500 companies, Tapscott has packed his book with stories about businesses that succeeded and others that failedin getting wired. The Digital Economy will be big among information technocrats, but the book is cogent enough to deserve a larger audience"Wired Magazine "With the publication of his earlier work on information technology, Don Tapscott established a reputation as one of the world's leading 'cyber-gurus'. His new book will provide fresh insights into a field in which he has become an expert: the ways in which the Digital Revolution can change the way we live, learn, work, and communicate."former Vice President Al Gore "For the business leader overwhelmed by the bombardment of disjointed facts, misinformation, and hype about the digital revolution, Don Tapscott's book is a godsendand it's fast-paced and interesting reading to boot."Dick Notebaert, Chairman Ameritech "A fascinating and sobering look at our undeniably digital future. The book is a timely and incisive assessment of the digital revolution: how we got where we are today, where intelligent networks will take us in the future, and most importantly, why it matters."Gerald H. Taylor, President MCI Communications Corporation "Tapscott makes the new virtual economy feel real. . .it's a pragmatic guide to the digital world of the future."Esther Dyson, Chair Electronic Frontier Foundation "If you plan to be alive during the next decade and want to understand the world you'll be living in, you should definitely read this book. It will scare you and excite you. Best of all, it will teach you how to succeed in a dramatically different environment."Lewis F. Platt, Chairman, President, and Chief Executive Officer Hewlett-Packard Company About the Author Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.
EAN: 9780070633421
Languages: English
Binding: Paperback
Item Condition: UsedVeryGood