Author: The Management of Strategy in the Marketplace Edition: First
Number Of Pages: 416
Release Date: 01-12-2008
Details: The textbook The Management of Strategy in the Marketplace (Cadotte, Bruce) is designed to accompany the Marketplace Live business simulations. It is completely optional as the Marketplace Live business simulations are stand-alone exercises. The purpose of the textbook is to lay out an intellectual foundation that will prepare students to compete in the real marketplace. The simulation provides a living case through which students gain hands-on experience in business management. In short, the textbook provides the theory; the simulation provides the practice.
EAN: 9780977406494
Languages: English
Binding: Paperback
Item Condition: New